Major Milestone: Madison Grand Reaches Practical Completion
Construction Update
Crema is proud to announce the practical completion of Madison Grand, a landmark Build-to-Rent development located at 344 City Road, Southbank. Delivered in partnership with Gurner™ and Qualitas, the project reached completion in early May 2025, marking a major achievement for what is set to be the next level of luxury renting in Melbourne’s most sought-after inner-city precincts.
The Grand Vision
Standing at over 40 levels, Madison Grand comprises 398 premium Build-to-Rent apartments offering panoramic views of the Yarra, city skyline and bay.
Designed to elevate long-term urban living, the development features extensive common areas designed for lifestyle-driven rental accommodation.
Residents can enjoy retail and hospitality space, an entertainment level, a rooftop bar and restaurant, a gym, a pet spa, and a health and wellness sanctuary.
The Location
Situated on a site once home to Eve Nightclub and a former backpackers hostel, Madison Grand transforms this piece of local history into a bold, vertical community designed for the future of city living.
Its prime Southbank location is just moments from the vibrant Crown Entertainment Complex, South Melbourne and the National Gallery of Victoria – all offering world-class dining, entertainment, and culture.
5 Star Experience, 5 Star Rating
We’re most proud of the design being underpinned with a strong stance on sustainability. This means the building is a net zero in operation, using no gas, and bearing a 5-Star Green Star Rating, and a 6.5-star NATHERS rating.
A Project Built on Partnership
Madison Grand marks Crema’s fourth project with Gurner™, continuing our long-standing collaboration what is defined by a shared ambition, commitment to design excellence, and the ability to navigate complex project demands.
As with every Gurner-led project, Madison Grand required precision, adaptability, and uncompromising attention to detail — challenges our team proudly delivered on.
Looking Ahead
Now complete, Madison Grand stands as a striking addition to the precinct, adding density, design and energy to the area.
With its defined crown structure, this building isn’t just making a statement on the Southbank skyline, it exemplifies Crema’s commitment to delivering high-performance residential projects with an enduring sense of place and purpose.
